Shannon M. Desmond
Chief Marketing & Innovation Consultant
Shannon Desmond has been pioneering mission driven initiatives through strategic marketing and communication plans across industries including: health care, non-profit organizations, small to mid-size businesses, academic research institutions, biotech companies, and division-specific missions within large enterprises. Shannon founded her own marketing consulting and business development firm in 2012 and subsequently secured a national and international client portfolio within two years of start-up.
She comes to IdeaLift with a reputation of building key, long-standing relationships across a multitude of spaces. Her clients have referred to her as a valued asset, highly analytical thinker, and a project manager who is solution oriented.
Her innovative, forward thinking, results driven approach has aided in her significant success of growing market share, expanding fundraising efforts, branding, lead generation and overall business development through various methods of high level marketing strategy, UX (User Experience), marketing analytics, web development and digital communications.
Shannon is a Massachusetts native and a graduate of Boston College. She has been a content strategist and client advisor at the MA Executive Office of Technology Services and Security working on www.Mass.Gov, she has lead Public Relations teams, Marketing and Sales departments and worked in media sales and marketing at CBS Infinity Radio.
She is the former Director of Consumer Education for Massachusetts Consumer Affairs and Business Regulation, is a member of Infragard, an FBI cybersecurity organization, co-chair of corporate sponsorship and digital outreach, special events for Birthday Wishes, Newton, MA and has sat on numerous non-profit fundraising committees in the Greater Boston Area.
Shannon has partnered with: Boston Magazine, Mass General Hospital-Venture Capital Consulting Group, Strategic Auction Alliance, Boston Medical Center, Beth Israel Deaconess Medical Center physician groups, Mass Eye and Ear, Rain Partners Consulting, Viseo Inc., Digestive Health Center of Boston, International Workshop on OA, Curry College, Brush In Time.